When it comes to images, size does matter – at least when it comes to search engine optimization (SEO). Bigger images generally perform better than smaller ones, which means you should consider your web page design and how you display images while optimizing your content so that each image performs as well as possible in the search engines’ eyes. Keep reading to find out what the best image size for SEO is and how to optimize your images to rank higher in the search engines.
Why bother with image SEO? Images play a huge role in search engine optimization and search results. According to Search Engine Land, 20% of queries are associated with images and when Google updates its algorithm, it doesn’t just rely on text anymore—it also looks at images! With that in mind, it’s crucial that you choose the right image size before uploading it to your website. If you don’t, you could be hurting your chances of ranking higher. Here are some tips to help.
Do smaller images really have an advantage over larger ones? Let’s get one thing out of the way before we start: yes, size matters in terms of page-loading speed and how quickly your website appears to load. It’s a widely held belief that smaller images result in quicker load times, which Google has confirmed. So why is it that many companies still opt to use large image sizes on their site and actually report slower load times as a result? A good example of such a company is AutoTrader UK, whose homepage features a huge image that weighs in at more than 100kb. As you can see from our case study below, they had serious loading issues due to larger images and needed to rework their design in order to fix them.
Does this mean we have to resize all our existing images? Depending on how many images you have, it’s unlikely you’ll want to go through your old images and resize each one. Resizing an image by hand is a time-consuming process, especially if you have a lot of them. Thankfully, there are some simple automated tools that will help automate the resizing process. Pixresizer offers a quick and easy solution that allows you to upload all your images at once then drag and drop them onto your new image sizes. You can even save them into folders with corresponding names to keep everything organized.
Is there a limit on the number of words you can use in an alt tag? A tag is a keyword label that you can place in HTML code to describe an image. The alt attribute serves as a text alternative to images that may not be seen by users who have turned off images. The alt attribute should describe the content of your image and briefly give search engines information about what is shown in your image. If you’re using your own images, you can put extra information in your alt tag but generally they should contain 250 words or less. Using a too-lengthy description can result in errors during our automated processing; if something seems off or broken, it’s worth taking a closer look at what might be going on before taking any manual action against your site.
Does your site include images? Most do, but did you know that including images can actually boost your search engine optimization? That’s right, including photos and other visual media on your website can help boost your position in search engine results, meaning more traffic to your website, which equals more sales and revenue! But how exactly does it work? How do images increase SEO? Keep reading to find out.
The Importance of Keywords in Alt Text Keywords are essential to search engine optimization, especially in image alt text. It’s important to think about not only what an image is portraying but also what it’s trying to say. Creating a keyword-dense alt text will help your image rank upper in image search outcomes and thus bring in more traffic from viewers who are looking for images based on keywords.
Optimizing Image Titles When you use a tool like Google Image Search, you’ll notice that, below each image thumbnail, Google provides information about what it found when it scanned the image. These bits of metadata, called tags or keywords (in some search engines), appear as an extra bit of text below each picture. Many people don’t realize these tags are actually searchable and can help drive traffic to your site.
Optimizing Image File Names When you post images to your website, make sure you optimize them for search engines. A good way to do that is by ensuring that every image has a descriptive file name. Adding key terms like making money can also help. Just don’t overdo it; a title tag of makingmoneyimage might be a bit much, for example.
Image Sprites and CSS Backgrounds Both image sprites and CSS backgrounds, which position images within a website’s layout in order to decrease total page-load time, can significantly increase your website’s search engine visibility. That’s because, according to Google, a site’s overall load time is an important factor in its ranking.
Image Sizes The first thing to consider when deciding whether or not you should use images in your content is file size. In general, images that are larger and more detailed will perform better than those that are smaller and less detailed. The most optimal size is between 600 and 1,200 pixels wide. All other things being equal, larger images will rank higher than smaller ones. There are a few exceptions though—particularly if you want to get traffic from mobile devices or other sources where download times may be longer.
Exact Match Anchor Text Links and Images One of my favorite ways to get started with backlinks is to use exact match anchor text links and images. This helps me build natural looking backlinks, it’s easy to do, and I can usually tie them into content I already have on my site. If you’re not sure how to do it, read our tutorial on how to add image anchors (AKA hotlink with your anchor text)!
How Google Crawls and Sees Websites Knowing how Google indexes and crawls your website will help you decide if adding images is a smart move for your SEO efforts. Most of us understand that search engines like Google, Bing, and Yahoo scan websites to index their content. But what you may not know is that they aren’t just scanning text—they’re also reading your site’s HTML code.
Google’s 2015 Algorithm Update I’m referring to Google’s Mobilegeddon Update, which sent a shockwave through digital marketing circles by penalizing websites that weren’t mobile-friendly. (If you haven’t already done so, it’s time to go mobile.) But it turns out there were other changes in play when Google rolled out its algorithm update. Digital marketers and search engine experts have speculated about other elements of the update for months.
Analytics Tools to Track Traffic from Search Engines Analytics is an important part of your SEO strategy. Using third-party analytics tools will allow you to keep a closer eye on your rankings and traffic for free, which will in turn help you fine-tune any issues that may be affecting your rank. Google Analytics is a popular option, but it can be expensive and difficult to set up. Instead, consider using alternatives like SEMRush or Ahrefs.
If you’re using images on your website, then you know how important it is to make sure they are optimized for search engines. But, with so many different things to worry about when you’re dealing with SEO and images, it can be easy to overlook some of the greatest practices that can assist your place rank upper in search engines. So, if you’ve been unsure about how to optimize images properly on your site, read this post so you don’t make any of these seven mistakes!
1) Using keywords in the file name You can do a lot more to optimize your images for search engine visibility. Every web page you build needs to have at least one image on it. The first thing that you need to know is how Google crawls through your pages.
2) Optimizing your file type Although it’s tempting to use GIF files (because they’re so popular), keep in mind that search engines don’t index them. The best way to optimize your images is through a JPEG file type, which can be compressed for size but retains good quality. Using smaller file sizes will help your site load faster and avoid having images rejected by search engines due to large file sizes.
3) Give your images descriptive alt text If you don’t assign alt text to your images, they could be completely invisible on some search engine result pages (SERPs). Adding relevant alt text provides context to your images and makes them more likely to show up in SERPs. It’s worth noting that Google has stated it will begin using HTML5 as a ranking signal for mobile search. This means that when an image does show up in a SERP, it could also include an alt tag with actual text.
4) Take your time Don’t rush when you’re optimizing your images. The last thing you want to do is to go in, crop them quickly and slap a keyword-rich alt tag on them. If anything, slow down your process. Take some time, be thoughtful about it and do it right or don’t do it at all.
5) Implement Schema Markup Schema markup helps tell search engines what your page is about. Adding schema to your site makes it easier for Google, Yahoo and Bing to determine key elements of your pages, such as product information or other important facts. Schema works great with Google Images and can help you rank higher when users are searching visually on Google Image Search.
6) Optimize your Sitemap XML File While Google’s focus on content has changed a bit over time, it is still very much reliant on site structure to spider and rank your pages. And one of those important pieces of site structure is XML sitemaps. That’s why it is critical to ensure that you have an XML sitemap that includes all of your pages — especially if you want to increase your organic search traffic.
7) Get Keywords In Image Captions Keywords in image captions are invisible to site visitors, but they’re seen by search engines. Make sure you have a clear call-to-action (CTA) in your images, along with relevant keywords and information that applies to your content. Don’t just use any word—make sure you’re using words that users will look up when looking for products or services like yours. You can also add alt text to your images, which is visible to both humans and search engines. This text should include keywords that match what people would type into Google if they were searching for something similar to what you offer. If it doesn’t fit naturally into an image, don’t force it—just leave it blank! Remember: Alt text isn’t read aloud by screen readers, so be careful not to include extraneous details in alt text. You want only relevant information on display here! The same goes for titles: Keep them short and sweet while still including important info about what you offer.
SEO isn’t an exact science—that’s the first thing you should know about it. From keyword research to link building, there are plenty of factors that influence your rankings, and many of them aren’t worth stressing about too much. That said, there are still certain rules that you want to follow if you want to rank highly on search engines like Google and Bing. One of those rules is that you should give your images relevant names (or alt tags) when possible.
How does Google recognize images? A picture is worth a thousand words and Google treats images like content. They can also help you rank. For example, if you have an image of your product in use or with a celebrity, Google will be able to recognize it and provide more information about it in your search results. Naming your images with optimized file names can give search engines extra cues as to what they’re looking at when they scan through websites. So if you’re optimizing for images, don’t overlook file names! Keep reading to learn how proper naming conventions can help you get more traffic from your website.
Is there such thing as an image name? After reading that title, you’re probably thinking of course there’s such a thing as an image name. It’s called ‘the file name’! However, after reading on you might find yourself thinking why should I have to worry about what I call my images if it has nothing to do with search engine optimization (SEO)? Why can’t they just use their own technology and not rely on me at all? Well, here’s why…
The best ways to optimize your images for SEO While you shouldn’t worry too much about image names, there are a few points to keep in mind. When possible, include relevant keywords in your file names. This helps Google understand what your image is about so it can do a better job of displaying it in search results. Also, if you have content that isn’t original—such as an infographic with data you didn’t gather yourself—be sure to link back to where you found it so Google knows that’s where the information came from. While image optimization may not be top of mind when you create them, both factors will help ensure your images get seen by those who need them most.
Gone are the days when you had to rely on keywords to rank high in Google. Businesses now know that your images, as well as your content, can improve or hurt your SEO results. In order to keep up with the latest changes in SEO, it’s important to know how image seo can impact your search engine rankings—and how you can optimize your own website to reap the benefits of image seo. Let’s get started!
What is image SEO? From a search engine’s perspective, images and web pages are more different than similar. Web pages can be indexed individually, but an image can only exist on a web page. This creates two major challenges for image SEO. First, how do you tell search engines what your image is about? Second, how do search engines rank images in their results? To get around these problems and make sure that your content is understood by both humans and machines, there are two important strategies: alt text and file name.
How to find good keywords for images? Good keywords are ones that people use a lot in search queries but aren’t overly competitive. You should also be aware of your competitors when choosing keywords—choose words they may not be using, so as to avoid competing with them. Here are some tips to finding good keywords: Think about how consumers would describe your image.
What are high-quality captions? Whether your caption is high-quality is something that depends on a lot of different factors. It’s important, though, because captions are used to rank your photos in search engines and can appear as snippets when users click on your photo. So it’s a great idea to make sure they’re at least good enough not to hurt your SEO. There are a few things that make a good caption (at least from an SEO perspective): They should be 100 characters or less. Google may now allow more, but it never hurts to keep them under 100 just in case. They should include relevant keywords related to your photo and its content.
Are there any tools for image SEO? In theory, Google handles images just like it does pages. If an image is a representative of a page (with relevant content), it can be indexed and ranked just like any other page on your site. However, if an image has no text, or if there are no other pages with closely related content around it on your site, then there’s not much incentive for Google to show that image in search results. So don’t forget about those alt attributes – they can make all the difference between whether or not users see your images when searching Google!
What should I be careful about when doing image SEO? You want your site’s images to be ranked on relevant queries, but they also shouldn’t be so generic that they appear on irrelevant ones. You can accomplish both these goals with careful keyword research and well-selected image file names. By following a few basic guidelines, you can keep your site’s images from turning up in unwanted searches, which is crucial for higher CTRs and more consistent results over time. Here are a few steps you should take when optimizing images in preparation for search.
Where should I place my images on the site? There are no hard and fast rules about how many images or which ones should be placed where. It all depends on your business, target audience, content and so on. That said, there are some important things to keep in mind when it comes to image SEO. Firstly, while it’s likely that an image won’t contribute significantly towards rankings – if at all – using descriptive alt text will provide a boost in click-through rate (CTR) from image search results. This means more traffic flowing through to your site which is always a good thing! If nothing else, adding alternative text increases relevancy of your image within search results so even if there isn’t a direct SEO benefit it can still aid conversions by giving users more information on what they’re clicking through to.
Why do some places get more traffic than others from images? We’ve all been there. You upload an image that’s long overdue and spend a few days waiting for Google to crawl your site again. Yet when it comes time to look at your analytics, it doesn’t seem like much has changed—especially not in terms of traffic from images. Why do some places get more traffic than others from images? The answer lies with how Google indexes those images and how pages are ranked in general.