Onpage SEO: How to Optimize Your Website for Search

Onpage SEO: How to Optimize Your Website for Search

Search engine optimization (SEO) has always been an important part of any business’s marketing strategy, but recently Google made some significant changes to its algorithms that have shaken things up a bit. Onpage SEO—optimizing the content and structure of your website—is even more crucial today than it was before to ensure that your site ranks well in search results and drives valuable traffic to your site. It doesn’t take much time to do, and once you start seeing the results, you’ll know it was worth it! Here are some simple ways to optimize your website using onpage SEO tactics.

Headline
What Is On-Page SEO and Why Is It Important? [Infographic] How Does On-Page SEO Work? First, let’s define on-page SEO. It’s all about how you optimize your website to make it more visible in search engines. One of the best ways to do that is by using relevant keywords in your content. Keywords are a specific word or phrase that describes what you offer. When someone searches for those words, your website should show up in search results so you can get more visitors. To do that, you need to add relevant keywords throughout your content.

Page Copy
On-Page SEO refers to how your website pages are structured and optimized so that they can rank in Google search. When you optimize your content, you want to make sure that users find what they’re looking for. This makes it possible for your business to get more traffic, while also making it easier on you and improving user experience. Here are some tips on how to optimize content when writing your page copy

Navigation
When it comes to search engines, a web user’s experience is essential. By making sure your website is optimized properly, you can improve its rank on search engine results pages (SERPs). From creating a detailed sitemap and using descriptive image file names to placing keyword-rich alt text on images and increasing page load speed, there are many ways you can optimize your website for search. Many may seem daunting at first, but with practice they become second nature. In fact, once you start taking into account optimization factors such as backlinks and social media followers in addition to keywords and meta data in your everyday life, optimizing will be an integral part of how you browse online.

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We’ve all heard it before – you can’t control what Google ranks and displays in its search results. That’s why, when people talk about on-page SEO, they mean optimizing your content without relying on tricks like keyword stuffing. It’s a lot more work than gaming Google into sending traffic your way, but if you do it right, your content will attract potential customers naturally. Here are some tips that can help you optimize your site for search engines.

Title Attributes
Set your titles and page attributes with care. Page titles tell visitors what your page is about, so pick something that’s descriptive and accurate, but also fits in with your branding. You can (and should) craft unique titles and page URLs for each piece of content you create—after all, a title like Welcome to the Jokes Page doesn’t actually tell anyone what they’ll find on that page—but don’t overdo it. Toss in a few keywords here and there, but if you make them too obvious or add dozens of random keywords throughout your text instead of sprinkling them in naturally, Google might penalize you for it.

H1 Tags
Put your most important keyword here. H1 tags—the headers at the top of your page—are a major component of search-engine optimization (SEO). Essentially, they help readers find what they’re looking for quickly. As long as you can offer a concise and compelling description of your content, an H1 tag is one place you’ll want to make sure you include your most important keyword. There are some best practices that go along with using H1 tags effectively, though. First off, keep it short and sweet; it should be about 10 words or less. And don’t repeat keywords that appear elsewhere on your page in non-H1 formats, like bolded text or subheadings.

Heading Tags (H2, H3, etc.)
Headings are an important on-page SEO element that help boost your keyword density while improving readability. By including a mix of H2, H3, and H4 tags in your content, you’ll ensure that your page is easily scannable by search engines and users alike. Make sure to use keyword-relevant headings as it will help both in terms of user experience and increasing your search engine rankings! For example, if you were writing about how on-page SEO works then you could use H2 tags like so: Onpage SEO Headlines; or Onsite Keyword Density; or Unique Content vs Duplicate Content. You get it – high quality keywords in high quality headings!

Keyword placement in the copy
One of the most important aspects of on-page search engine optimization is using keywords in your copy that relate directly to what people are searching for. This means you should use targeted keywords in your title tags, meta descriptions, headings, subheadings and wherever else is possible. Keywords that relate most closely with user intent have a much higher chance of appearing at or near the top of search results when users search for related topics. The more frequently users are likely to type these relevant keywords into a search engine, like Google or Bing, or any other similar services, then they will be more likely to find your website in those results.

Internal Linking within the content
As you’re writing your page, add internal links using relevant keywords and phrases. If a sentence sounds good with a word in it, link that word to other places on your site where it appears. You can also link between different pages of your own site by placing a relevant keyword or phrase at the end of one page and linking it to another one. Once you’ve published that content, use Google Webmaster Tools (formerly introduced as Google Search Console) or Bing Webmaster Tools to tell Google/Bing where you’ve linked from so they can crawl those pages and pass more value from them. And don’t forget about Wikipedia! Adding citation metadata is an easy way to ensure an authoritative source is linking back to you in their reference list.

Keyword Density (and avoiding keyword stuffing!)
Although keyword density doesn’t actually have any effect on search rankings, it’s still one of those topics that confuses a lot of marketers. It’s important to note that keyword density refers solely to how many times you use a specific keyword in your content, regardless of where you place it. The general rule of thumb is that you shouldn’t have more than 2 percent of your total word count consist of a single target keyword; though, depending on your niche and industry, some go as high as 10 percent without issue. If you find yourself at either end of that spectrum, take stock—is it really necessary? Consider other ways (like using synonyms) to get your point across instead.

Properly formatting URLs using permalinks, friendly urls and user-friendly URLs
Let’s talk about permalinks. It may sound like a very confusing term, but it’s actually quite simple. A permalink is just a shortcut that helps you easily refer back to your specific web page at any time in an easy-to-remember format. If you are using WordPress (which I hope you are), then setting up proper permalinks on your website is extremely easy and can be done within minutes. Just go into Settings > Permalinks and select Post Name from the dropdown menu, as shown below

Onpage and Off page SEO: What’s the Difference?

Onpage and Off page SEO: What’s the Difference?

What do you think of when you hear the word SEO? Do you immediately picture yourself on the front page of Google? If so, you’re not alone. The average internet user might not understand what SEO (search engine optimization) really is, but they definitely want to be at the top of the search results when they go looking for something online.

Onpage
On-page SEO refers to strategies you employ on your website. This will primarily include page titles, descriptions, meta tags, headings and other elements of a web page. It’s important to make sure that these are all consistent with each other, but more importantly with your chosen keywords. To achieve best results from your on-page efforts you need to ensure that these elements accurately reflect what people are looking for when they search online – i.e., you want them to match up as closely as possible to what users actually want to see when they search online.

Offpage
This is what happens when your website appears on web pages outside of your own website. In SEO terms, these pages are not under your control; they belong to other websites that have linked to you through their pages. This is one of two types of search engine optimization (SEO). The other type is called onpage or internal SEO. Onpage refers to all things related to your website that can be modified by you. It includes keywords, meta descriptions, page titles, content structure and much more. Both onsite and offsite factors influence a site’s orderings in search engines like Google or Bing — with different weight given depending on each individual algorithm used by each search engine provider. The most important thing for any business owner to remember about both onsite and offsite SEO is that it’s impossible for a single business to rank well in Google without doing either type of SEO correctly — but you can’t do both at once!

Backlinks
A backlink is simply a link to your website or web page from another site. In a search engine optimization context, backlinks are frequently used as a measurement of site popularity. A site with a high number of incoming links will typically rank higher than one with few or no incoming links. This is because Google (and other search engines) commonly associate popularity with trustworthiness. There are several factors that determine how many and which links count toward your overall backlink score, but generally speaking, more trusted sites linking to you equates to more traffic for you. Backlinks are also helpful because they spread positive association about your brand; every time someone sees an incoming link for your brand name, it reinforces in their mind that it’s a popular brand.

Quality backlinks
Quality backlinks are links from reputable websites that point to your website. A link from a popular website with a high domain authority can boost your Google ranking and make you more visible in search results. But how do you get these coveted links, often called inbound links or natural links? Start by using social media sites like Twitter, Facebook, and LinkedIn to share interesting information on your site. Make sure that everything you share contains relevant keywords; people who enjoy what they read will likely visit your site to learn more about those topics. As you grow in popularity on social media sites, bloggers may start sharing posts of yours on their own blogs, adding value to their content by linking to your site.

Link outreach
When you’re just starting out, you need to build relationships with other bloggers in your industry. It’s not enough to ask them for a link when they’re doing a story on a related topic; that makes you look like an opportunist (which no one likes). Instead, start by getting involved with their content. Comment on it, share it on social media, etc. In other words, add value first. When they see how valuable you are as a resource, they’ll be more likely to return that favor when you do reach out for backlinks. Remember, though! Any outreach should always be relevant to your business. Don’t reach out if there is nothing in it for them—just good conversation!

Article marketing
If you have content that’s highly relevant to your target audience, you can create an entire series of articles that incorporate it—and link to your own products and services. When successful, you’ll build up a valuable library of content on your website that naturally gets read by users interested in your field, creating a highly valuable marketing resource over time. This is exactly what SEMrush did with their content marketing series on link building. By publishing extremely detailed guides that no one else would think to create, they were able to gain an outsized amount of links from high-quality sources like Huffington Post and ProBlogger.

Guest posts
An important part of building a successful brand online is reaching out to thought leaders in your industry. It’s not enough just to write great posts—you need an audience that finds you credible, and a way to bring them back. Guest blogging can help with both of these things, as well as provide you with valuable content for your own site. But how do you get started? And where should you publish your posts? Let’s take a look at some options, starting with guest blogging on someone else’s site. (Read more)

How to Get Started with SEO for Your One-Page Website

How to Get Started with SEO for Your One-Page Website

SEO denotes for Search Engine Optimization, and it’s one of the greatest ways to grow your business and your online presence, but it’s not always easy to get started with it. Thankfully, there are several simple steps you can take to help with search engine optimization (SEO) on your one-page website. Let’s walk through these steps together!

Know your keywords
If you want your one-page website to be found by search engines, it’s vital that you have a thorough understanding of keywords. Understanding keywords is really easy if you consider each page of your website as a small business. Each page of your website should focus on a single product or service, and that product or service should correspond with keywords in order to be successful. For example, if I were opening an online t-shirt shop, my target market would likely include people who are looking for t shirts and maybe even cheap t shirts; therefore, I would need my website content (title tags, meta descriptions) and product titles (H1 and H2 headings) to focus on those terms when appropriate.

Write amazing content
The key to getting traffic from search engines (like Google, Bing, and Yahoo) is creating content that’s informative, helpful, and insightful. Writing about topics that your target market is searching for using their own words will help you show up in organic results (the unpaid section of search engine results). If you want to rank well organically, don’t waste your time writing keyword-stuffed articles. That tactic can work small period, but it’s not a well long-term technique—which is exactly what you need if you’re building a business that needs repeat customers or clients! Instead of forcing keywords where they don’t belong, focus on sharing information your audience will find valuable. The easiest way?

Focus on quality over quantity
Unless you already have a huge audience, chances are that your website won’t get noticed if it isn’t optimized. There are a number of free or inexpensive tools that can help you make sure your site is properly formatted and contains only high-quality content (avoiding keyword stuffing and other spammy tactics). And remember—less is more: focus on producing one great page rather than 10 so-so pages.

Focus on your URL structure
Long before you start thinking about keywords, you need to think about how your website will be accessed. If you want search engines to pick up on your site, it’s important that people can get there quickly and easily. The best way is through simple URLs that are short and memorable. After all, why would anyone remember complicated web addresses like www.bhs8499hkdhjkhs0987987o744786e97adjj76d3493f3? That’s too long! Make things easier by using variables instead of specific numbers in your URL; not only will they be easier for people to remember, but they’ll also be great fodder for keywords. (And keywords are just what you need if you want search engines to find your page.)

Focus on site speed and accessibility
It may seem obvious, but one of your biggest responsibilities when it comes to search engine optimization is speed. How long does it take you to load your website? If users have a hard time accessing information due to slow loading times, they’re not going to bother reading. But getting more traffic isn’t just about making sure people can access information quickly—it’s also about providing them with something they want. This means optimizing your website so that search engines can understand what your site is about and why someone should link back to it (referred to as on-page SEO).

Don’t be afraid to ask others for help
You probably already know that Internet trading, or search engine optimization (SEO), is a system of finding your business’s website ranked higher on search engines like Google. An easy way to get started is by conducting a quick online search of local seo. This will generate relevant results that can help you get started with organic growth. In order to rank high in major search engines, however, you must know how web crawlers view your site and what they want from it. A good place to start learning about these principles is through Moz Local’s guide on local SEO best practices.

Single-page SEO: The Benefits and How to Do It

Single-page SEO: The Benefits and How to Do It

Single-page websites are all the rage in the web design industry right now, and it’s not hard to see why. When you have everything on one page, you don’t need to worry about load times or creating dozens of different pages with unique content and information, which means that search engines have an easier time crawling your site and indexing it properly. With single-page SEO, you can also eliminate duplicate content issues that might appear when you have multiple pages with similar content and combine them into one master piece instead. Learn more about the benefits of single-page SEO and how to do it below!

What is Single-Page SEO?
Search engine optimization (SEO) is about getting your business website to rank high in search results for relevant keywords. There are many strategies to doing so, but you can also optimize each individual page on your site. This process is known as single-page SEO. By focusing on single pages, you can help increase traffic without needing to worry about search engines prioritizing one page over another. Additionally, you may notice an increase in conversion rates because people will find what they want faster. As a result, it’s important that you track all of your pages so that you know which ones are getting more clicks and how often they’re getting shared online through social media sites such as Facebook and Twitter.

Why Should You Care About Single-Page SEO?
Until recently, it was common practice to create separate pages on your website for each unique piece of content. Visitors could access these pages by clicking links within your site or via search engine results. For example, you might have a press page, an about us page, a contact us page, etc. Single-page SEO sites often utilize many different landing pages but all lead back to one primary web page (the so-called single-page). This lets people easily scan your entire site at once rather than having them click through several different parts of your site.

Implementing a Strategy
Single-page SEO is a technique in which users are directed from one page on your website to another. This allows you to pass search engine link authority and ranking signals to other pages on your site, while also providing added user experience benefits. We’ll cover why single-page SEO can be beneficial for a site, how it works, and how you can implement it properly. First, let’s talk about what single-page SEO actually is.

Examples of Successful Single Page Websites
As you know Google recommends creating web pages that load in less than 2 seconds. In addition, research has shown that a website loaded in less than 2 seconds is 30% more likely to rank on page 1. Making your website load fast is of vital importance if you want people to stick around, read your content, and share it with their friends. With this said, websites such as Apple, Twitter and eBay are all considered single page websites. These are examples of one page sites because they share almost everything on one specific page. Additionally, they rank very well in Google’s search engine rankings and have been proven time after time as being some of the best commercial online businesses out there today.

Conclusion
Although you can get all of your page’s content onto one page, there are a few caveats that you should be aware of before diving in. If it’s not done correctly, single-page SEO can come across as spammy, which could result in a penalty from Google or a loss of traffic. Make sure you have all of your keywords throughout your content and that there is no indication on any other pages that they are part of a series. Single-page pages may also receive less social shares if they’re not easily sharable. In order to make your single page easy for visitors to share, include images or extra links (to other useful articles) at the bottom of each post.