What are technical SEO elements? Let’s start with the basics! If you don’t know what technical SEO elements are, and how they affect your content, you won’t be able to produce high-quality and well-optimized content that will drive targeted traffic to your website. As with everything in life, if you don’t have a solid foundation, it will be hard to build anything on top of it.
1) Meta Descriptions While it’s easy to disregard meta descriptions as being not that important, they play a key role in getting searchers to click through and visit your website. It’s also another opportunity for you to add some more natural links pointing back to your website.
2) Keywords If a customer is using Google, Yahoo or Bing to search for a product or service like yours, how will you rank in their search results? What keywords should you target on your website and with your content? The answer is that you’ll want to find terms people are already searching for and use them in your copy.
3) Title Tags Title tags should always be unique per page and well-crafted. The title tag is one of, if not, your most important on-page SEO elements. The first few words in your title tag will have an enormous impact on how users perceive your website, so use them wisely.
4) URL Structure The structure of your site’s URL tells Google and search engines what your content is about. The more descriptive it is, and the more you use keywords in its construction, like product names or company names, for example, then that page will rank higher for those terms.
5) Site Structure Take a moment and think about your website’s general design. How many pages does it have? How are they laid out? Are there any page clusters that don’t need their own designated URLs (like an About Us section on every single one of your landing pages, for example)? The more organized your site is, both internally and in relation to its market niche, the easier it will be for you to optimize.
6) Image Alt Texts Alt text refers to descriptive text that’s shown in place of an image if a browser can’t, or won’t, load it. Search engines—particularly Google—use alt text as part of its algorithm because it gives them valuable insight into what your images are about. For example, you might use alt text for your site logo so that if there are any issues with your website, search engines know it represents your brand.
7) Inbound Links If you want your website to rank higher in search results, you need high-quality backlinks (otherwise known as inbound links). Inbound links signal trust and authority. The more websites that link back to your site, the higher it ranks. If a website is linking back to yours and their traffic is valuable, you can ask them for a link exchange (essentially swapping backlinks).
8) Code Quality Before you make a splash with marketing, be sure your code quality is up to snuff. Optimizing code not only improves page load times and search rankings, but it also builds trust in visitors’ eyes that you know what you’re doing. It may sound technical, but there are many tools available to help out.
9) Security Practices When it comes to your site’s code, you want your site as secure as possible. Following these security practices can help protect your site from potential malware infections, which can lead to performance issues (slow-loading times) and decreases in conversion rates. It’s a good idea to test both your website and its back-end regularly for any vulnerabilities with a tool like SiteLock.
10) Mobile Experience Mobile usability can be a big factor in how your business is ranked in search. If you don’t design your site for mobile first, it may not rank well on smartphones or tablets. In many cases, users will never see your page if they click on it while they’re on their phone—they just bounce back out of Google because they can’t use it. Designing with mobile users in mind makes sure that you are reaching as many people as possible and creating a positive experience for them.
Have you ever wondered what kinds of SEO existed? If so, you’re not alone. In fact, it’s probably one of the most common questions asked by both experts and novices alike. The sheer number of options can make things really confusing, so we decided to put together this simple guide that breaks down the different types of SEO and how they can benefit your website or business.
On-page SEO This form of SEO is about making sure your website is optimized for search engines on a page-by-page basis. This includes optimizing meta data, titles, alt tags, and so on. It’s also about ensuring that you have internal links to other pages on your site. On-page SEO can be very effective in helping you rank higher in search results if done correctly.
Social Media Optimization The first area most businesses start with is social media optimization. If you have an active presence on Facebook, Twitter, Instagram, Google+, and other popular sites, it can be a great way to build your audience and increase awareness about your brand and products. When done right, it can also improve your search engine rankings by showing up in feeds and searches related to topics you discuss online.
Guest Blogging Backlinks are critical for your website’s ranking on search engines, but you can’t get them all from organic search. To boost your website’s visibility in search results and strengthen its standing with Google, it’s important to build backlinks through guest blogging and link exchanges. These two types of links expose your content to new audiences while increasing your website traffic.
Link Building The practice of building relevant inbound links to your website from other sites. Search engines take these links into account when ranking websites, so link building is a crucial part of any search engine optimization strategy. Link building can be conducted either manually or automatically, but most professional SEOs use a combination of both techniques to stay ahead in Google’s algorithm.
Reputation Management In some industries, search engine optimization is an absolute must for ensuring a strong reputation. If your customers are going to trust you, they have to know who you are! Not only that, but if you’re in a highly competitive industry where it’s impossible to attract and retain customers without search engine rankings, then reputation management is important. It’s great for online businesses and local business alike.
Search engine optimization (SEO) has two main components: on-page escalation and off-page escalation. On-page optimization refers to the things you can do to increase your search rankings from within your website, while off-page optimization refers to the things you can do to increase your ranking from outside of your website, such as link building or social media marketing. Of course, no SEO strategy would be complete without both on-page and off-page optimization tools.
1) Competitor Analysis Tool Finding out what your competitors are doing can be very valuable information when it comes to deciding how you can beat them at their own game. Competitor analysis tools such as SEMrush, SpyFu and BrightEdge make it easy for you to understand how you stack up against your competitors by gathering data on keywords, backlinks, traffic sources and more. These tools offer some of that information free; however, they also offer premium options if you want access to all features.
2) Rank Tracker It’s important to track where your website is ranking in Google and other search engines. Rank Tracker will help you monitor rankings for keywords, phrases, URLs and any combination of those. Using Rank Tracker also allows you to keep an eye on competitor rankings as well. Rank Tracker tracks your rankings in Google and Bing so you can see how you stack up against competitors! They offer a free trial which is great for seeing how it works before signing up.
3) Keyword Research Tool A keyword research tool allows you to enter a keyword or phrase and will give you a list of keywords related to your search term. In essence, it helps narrow down your long-tail keyword searches, giving you an opportunity to find long-tail phrases that relate more closely with what you’re trying to achieve.
4) Link Checker Tool It is important that you have all of your hyperlinks checked because Google, and other search engines, will punish you if there are any broken links on your site. It is also important that you know how many inbound links each page has. If a page has a lot of inbound links it could be an indication that it’s highly ranked for specific keywords.
5) Local Citation Finder Tool Finding citations is a big part of link building and creating local content, but doing it manually is a nightmare. Citation finder tools will comb through your business name, address, phone number and other information you provide and present you with a list of your citations across sites such as Google My Business (formerly Google Places), Yelp, Bing Local, and Yahoo Local. These are great for finding new citation opportunities as well as checking if existing ones need updating.
6) Broken Link Checker Tool Search for broken links on your website, and create an action plan to fix them. Broken links hurt your site’s Google ranking by lowering page authority, but with a broken link checker tool, you can find and fix those issues quickly. Start with Ahrefs Site Explorer or Majestic Site Explorer. (You can also use these tools to see which sites link back to yours.)
7) On-Page Analyzer Tool On-page analyzer tools like Google’s free On-Page Optimization checker, or Moz’s On-Page Grader allow you to get a quick glance at where your pages are falling short. While these won’t tell you how many links you have or how many social shares you have, they will allow you look over your keyword usage and other SEO factors. Check out our guide on how to use Google’s On-Page Analyzer Tool here!
When it comes to SEO, there are many different platforms you can use to help your content state upper on search engines like Google and Bing. Each platform has its own pros and cons, but it’s significant to keep in mind that one size does not suitable all when it comes to SEO – each business necessity to choose the right platform based on their needs and goals. If you’re confused about what platform might be best for your business, check out this comparison of some of the most popular platforms in the industry, including WordPress, Joomla!, Weebly, Wix, and Squarespace.
Ranking for Local Keywords It’s significant to know that ranking well in native searches can be different than ranking well in general searches. The best local search results take place at or close the top of Google Local search pages, which is directly linked to your map listings on Google Maps. You also want to ensure that your site ranks well when someone uses Google’s autocomplete function with a location-based query, such as [city] real estate.
Ranking for Long Tail Keywords If you’re attempting to grade in search engines, focus on lengthy tail keywords instead of little ones. lengthy tail keywords are typically much inelastic and easier to rank for since they have a lower search volume. Your business can rank at top positions on Google, Bing and Yahoo by focusing on these types of long tail keywords. When writing your content, try including these long tail keywords in your site’s meta description tag as well as within your page copy.
Picking a Platform For SEO There are many good reasons you might want to take your business online, but improving search engine rankings is almost certainly going to be near or at the top of that list. So how do you choose a platform for SEO? Here are some factors worth considering.
Narrowing Down The List It can be overwhelming to try and figure out which platform is best for your business or website. At its core, Google, Facebook, Twitter, Pinterest and LinkedIn all have similar purposes: they aim to bring businesses and potential customers together in a mutually beneficial way. However, each of these platforms has its own unique purpose and way of performing searches. Here’s how they stack up against one another
Picking The Winner Before we get into anything else, it’s significant to note that there’s no best or correct platform for a given business—it depends on your needs. However, as a starting point, I would advise considering what you hope to achieve from your website and how you want people to interact with it. From there, if you don’t already have one in mind, check out some of the most popular websites in your niche and see which platforms they use.