Don’t make these 7 image optimization mistakes for SEO

Image Seo

If you’re using images on your website, then you know how important it is to make sure they are optimized for search engines. But, with so many different things to worry about when you’re dealing with SEO and images, it can be easy to overlook some of the greatest practices that can assist your place rank upper in search engines. So, if you’ve been unsure about how to optimize images properly on your site, read this post so you don’t make any of these seven mistakes!

1) Using keywords in the file name
You can do a lot more to optimize your images for search engine visibility. Every web page you build needs to have at least one image on it. The first thing that you need to know is how Google crawls through your pages.

2) Optimizing your file type
Although it’s tempting to use GIF files (because they’re so popular), keep in mind that search engines don’t index them. The best way to optimize your images is through a JPEG file type, which can be compressed for size but retains good quality. Using smaller file sizes will help your site load faster and avoid having images rejected by search engines due to large file sizes.

3) Give your images descriptive alt text
If you don’t assign alt text to your images, they could be completely invisible on some search engine result pages (SERPs). Adding relevant alt text provides context to your images and makes them more likely to show up in SERPs. It’s worth noting that Google has stated it will begin using HTML5 as a ranking signal for mobile search. This means that when an image does show up in a SERP, it could also include an alt tag with actual text.

4) Take your time
Don’t rush when you’re optimizing your images. The last thing you want to do is to go in, crop them quickly and slap a keyword-rich alt tag on them. If anything, slow down your process. Take some time, be thoughtful about it and do it right or don’t do it at all.

5) Implement Schema Markup
Schema markup helps tell search engines what your page is about. Adding schema to your site makes it easier for Google, Yahoo and Bing to determine key elements of your pages, such as product information or other important facts. Schema works great with Google Images and can help you rank higher when users are searching visually on Google Image Search.

6) Optimize your Sitemap XML File
While Google’s focus on content has changed a bit over time, it is still very much reliant on site structure to spider and rank your pages. And one of those important pieces of site structure is XML sitemaps. That’s why it is critical to ensure that you have an XML sitemap that includes all of your pages — especially if you want to increase your organic search traffic.

7) Get Keywords In Image Captions
Keywords in image captions are invisible to site visitors, but they’re seen by search engines. Make sure you have a clear call-to-action (CTA) in your images, along with relevant keywords and information that applies to your content. Don’t just use any word—make sure you’re using words that users will look up when looking for products or services like yours. You can also add alt text to your images, which is visible to both humans and search engines. This text should include keywords that match what people would type into Google if they were searching for something similar to what you offer. If it doesn’t fit naturally into an image, don’t force it—just leave it blank! Remember: Alt text isn’t read aloud by screen readers, so be careful not to include extraneous details in alt text. You want only relevant information on display here! The same goes for titles: Keep them short and sweet while still including important info about what you offer.


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