Gone are the days when you had to rely on keywords to rank high in Google. Businesses now know that your images, as well as your content, can improve or hurt your SEO results. In order to keep up with the latest changes in SEO, it’s important to know how image seo can impact your search engine rankings—and how you can optimize your own website to reap the benefits of image seo. Let’s get started!
What is image SEO?
From a search engine’s perspective, images and web pages are more different than similar. Web pages can be indexed individually, but an image can only exist on a web page. This creates two major challenges for image SEO. First, how do you tell search engines what your image is about? Second, how do search engines rank images in their results? To get around these problems and make sure that your content is understood by both humans and machines, there are two important strategies: alt text and file name.
How to find good keywords for images?
Good keywords are ones that people use a lot in search queries but aren’t overly competitive. You should also be aware of your competitors when choosing keywords—choose words they may not be using, so as to avoid competing with them. Here are some tips to finding good keywords: Think about how consumers would describe your image.
What are high-quality captions?
Whether your caption is high-quality is something that depends on a lot of different factors. It’s important, though, because captions are used to rank your photos in search engines and can appear as snippets when users click on your photo. So it’s a great idea to make sure they’re at least good enough not to hurt your SEO. There are a few things that make a good caption (at least from an SEO perspective): They should be 100 characters or less. Google may now allow more, but it never hurts to keep them under 100 just in case. They should include relevant keywords related to your photo and its content.
Are there any tools for image SEO?
In theory, Google handles images just like it does pages. If an image is a representative of a page (with relevant content), it can be indexed and ranked just like any other page on your site. However, if an image has no text, or if there are no other pages with closely related content around it on your site, then there’s not much incentive for Google to show that image in search results. So don’t forget about those alt attributes – they can make all the difference between whether or not users see your images when searching Google!
What should I be careful about when doing image SEO?
You want your site’s images to be ranked on relevant queries, but they also shouldn’t be so generic that they appear on irrelevant ones. You can accomplish both these goals with careful keyword research and well-selected image file names. By following a few basic guidelines, you can keep your site’s images from turning up in unwanted searches, which is crucial for higher CTRs and more consistent results over time. Here are a few steps you should take when optimizing images in preparation for search.
Where should I place my images on the site?
There are no hard and fast rules about how many images or which ones should be placed where. It all depends on your business, target audience, content and so on. That said, there are some important things to keep in mind when it comes to image SEO. Firstly, while it’s likely that an image won’t contribute significantly towards rankings – if at all – using descriptive alt text will provide a boost in click-through rate (CTR) from image search results. This means more traffic flowing through to your site which is always a good thing! If nothing else, adding alternative text increases relevancy of your image within search results so even if there isn’t a direct SEO benefit it can still aid conversions by giving users more information on what they’re clicking through to.
Why do some places get more traffic than others from images?
We’ve all been there. You upload an image that’s long overdue and spend a few days waiting for Google to crawl your site again. Yet when it comes time to look at your analytics, it doesn’t seem like much has changed—especially not in terms of traffic from images. Why do some places get more traffic than others from images? The answer lies with how Google indexes those images and how pages are ranked in general.